If you live in the United States, you have probably seen the TV commercials for a scratch remover pen that seems to magically make scrapes and scratches disappear in just seconds. These commercials have aired all over the country, and they have featured some of the most well-known infomercial celebrities. All you have to do is pop off the cap, slide the pen over the scratch, and voilà! The scratch disappears right before your eyes, all for the low-low price of $19.95 – so call now!
If this magic scratch remover pen seems too good to be true, that’s because it is. This little pen is good for two things: 1) fooling consumers into thinking it’s a real solution for eliminating car scratches and 2) making a lot of money for the company that manufactures it.
Let’s take a closer look at how this sneaky product really works and what it will do to your vehicle when you make the mistake of using it.
What It Is
The scratch remover pen that you see on TV – along with the many knockoffs you may have noticed in stores – are simply filled with a clear acrylic polymer. In fact, this substance is similar to the everyday acrylic liquid found in floor shine products.
What It Does
When you apply the pen to your vehicle, it leaves a layer of the clear acrylic polymer, which forms a bump when it dries. For very light scratches in the top clear coat layer, the pen makes the white of the clear coat scratch turn clear. This is what gives the illusion of the scratch disappearing, when in reality, it is just temporarily covering it up.
What It Doesn’t Do
Since the scratch remover pen merely covers your scratch with a layer of clear acrylic polymer, it does NOTHING to actually eliminate the scratch. The scratch is still there, and chances are it won’t take long to reappear. Plus, you’re left with lots of little clear bumps all over your car. Maybe that’s fine with grandma on her beat up old car, but if you don’t want these bumps all over your vehicle, then this product is not for you.
Why People Buy It
Make no mistake – people who fall for the magic pen “trick” aren’t making second purchases of this product. The scratch remover pen makes its money off a constant stream of first-time buyers who don’t know enough about removing scratches to see that this is a very ineffective solution. Plus, savvy phone marketers are notorious for upselling customers, often charging them an additional $75.00 or more per transaction. Today, these pens can be found almost everywhere, which means unsuspecting shoppers are still being duped, every day.
Don’t waste your money on cheap, ineffective gimmicks like the scratch remover pen. The Ultimate Scratch Remover System gives you everything you need to permanently remove nearly ANY type of scratch or scrape to make your car look like new again. It’s the same formula professionals use, and yet we make it easy for beginners too with step-by-step video instructions, plus VIP support if you ever need help, and so much more.